Entrepreneurial Mindset 101 – A Positive Mindset Is A Powerful Skill To Develop

Source by Marc-Eddy Drouinaud Jr

How often have we heard motivational speakers say that an entrepreneur must have a positive mindset?

Before I go any further, I want to discuss the idea of ​​a mindset. We all have a brain. In that brain, we place our thoughts, feelings, ideas and our concepts. When you start your own business, your business will take a lot of your time. In addition, you will have to sustain that business for as long as maybe 3 years before you see a return on investment.

They will be many times in which you will want to quit and you will not want to invest any more capital to keep your company afloat. To give yourself the best chance of sticking it through, you must develop a positive mindset. Developing a positive mindset can be acquired by:

1. Listening to powerful gurus or motivational speakers

2. Listening to uplifting music or music that makes you happy

3. Read positive books or quotes

4. Hang around positive people and strong-minded people

Once your mind is conditioned to focus on the positive perspective on any situation, you will be able to get through the tough and negative times easier.

Me personally, I have had my share of negative moments and times I wanted to quit. However, because of my positive mindset, I was able to get through the tough time and start collecting a lot of returns on my investments.

I started out as a broke college student with a dead end job. I worked on week-ends because I was a full time college student majoring in computer engineering. I had to keep my company afloat on the little paycheck I was collecting every two weeks. However, because I hung around positive people and only surrounded myself with positive quotes on my walls, the negative times did not crush me.

Bonus Tip For Developing A Positive Mindset!

You must get educated. I recommend doing some research and educating yourself on the type of business or industry you will like to be a part of. If you are able to find out all the requirements it will take for you to succeed in your business, you will be able to brace yourself when the tough times happen.

Luckily for you, there are organizations of powerful business experts who offer free pieces of advise and information to those who are interested in building their own brand from scratch.

Great Quotes

Source by Michelle Kaiulani Roberts

Quotes. Why are they so popular? What is it about quotes that humans are so attracted to? Quotes preface chapters in books. They are painted on the walls of our schools. We frame them and hang them in our homes. We send them to each other in cards and letters. They grace the halls of our work areas and are etched into our headstones when we die. Why do people like quotes?

The best answer to this question was awarded to Alema Pequoia who said, “Because they precisely and definitively express what we know, recognize, feel, believe, think, accept, imagine, hope, fear, desire, acknowledge, and/or have experienced. It is a recognizable life truth.”

What are quotes anyway? How can the simple organization of a few words have such impact? A recent tour of the Library of Congress revealed numerous quotes from the great books of all time written over the windows and doors of the upper floor. It was a pleasure to read all the quotes so carefully placed. Certainly, quotes have been enjoyed for a very long time. Could it be that words resonate with a specific vibrational frequency? Is it possible that the combination of words carries an impact far beyond the individual words themselves? Is there an electrical frequency created from the combination of words that reaches out and connects to our brains actually resonating with our very being? It is true that quotes mean different things to different people. Perhaps our very beings are affected in some way by the combinations of words we call quotes.

Quotes are usually only a sentence or two.

“Never be satisfied with less than your best.” – G. Ford

They are often easy to remember because of their simplicity or because they rhyme.

“Learners are earners and leaders are readers.”

They occasionally bring to mind the memory of our own life’s experiences both good and bad.

“Negative emotions cause disease and positive emotion is a critical factor in recovery.” – Hippocrates

They say what we know in our heart of hearts to be true.

“God hath made us free.”

They say what we want in our heart of hearts.

“You know you are in love when you can’t fall asleep because reality is finally better than your dreams.” – Dr. Seuss

They give advice, warn of danger, answer questions, persuade, encourage, allow vision of self and others.

“It is in our lives and not by our words that our religion will be read.” -Thomas Jefferson

Quotes encourage, inspire, motivate, help us persevere, have more compassion and help us understand the world we live in.

“If you can dream it, you can do it.” – Walt Disney

A Google search reveals the attitude of humanity towards “quotes.” The phrase “motivational quotes” netted 37 million results; “quotes about life” – 252 million; “difficult times quotes and sayings” – 105 million. It seems the world is in love with quotes.

Why do people like quotes? They relate to us, conforming to our minds and hearts. They speak to our inner selves inspiring, building, and motivating. They give us answers, new perspectives, and vision. They build courage, perseverance, and hope. They make us laugh and make us cry. Quotes teach us about things we have no knowledge of. They serve as a warning against foolish decisions. They lighten our moods, lift our heads, and make our burdens light. They fill our hearts with love, forgiveness, and sunshine. Quotes are good for the soul.

So jot down quotes that resonate with you – not just any quote – but the ones that make you say, “Wow, I really like that.” Or the ones that make you bust up laughing. Remember, when you gather and write down quotes, you are, in a very real sense, creating yourself. Quotes have energy. Create a great self by gathering great quotes and keep them in a great place, like a Literary Journal, or a Quote Journal, where you can read them whenever you want or need.

Microsoft Word Smart Quotes and Internet Article Writers Don’t Mix

Source by Christopher Knight

By default, Microsoft Word automatically changes straight quotation marks ( ‘ or ” ) to curly (smart or typographer’s) quotes as you type. This is fine if you are only authoring your works for applications not relating to article marketing. When smart quotes are converted to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and/or other garbage code.

When in doubt, don’t allow your Ezine Articles to contain smart quotes:

Most articles that are put into article distribution eventually end up being sent to an email newsletter audience. Email newsletter servers have near zero-tolerance for MS Word smart quotes; they will not recognize them as valid ASCII characters (because they are not valid). They are a figment of the Microsoft ASCII imagination. In most cases they will show up as garbage code; thus making you, and your article, look like a real novice lacking proper formatting skills.

At risk are: quotes, apostrophes, double dashes, and 3 periods in a row.

This is what smart quotes looks like when properly displayed:

smart quotes arent very smart

This is what STANDARD quotes looks like when properly displayed:

“smart quotes” aren’t very smart…

This is what smart quotes looks like when NOT properly displayed:

âsmart quotesâ arenât very smartâ¦

Do you see the downside potential of leaving smart quotes in your articles that you put into distribution? Standard quotes use the lowest common denominator in the ASCII character standards world and this ensures that your articles will look great in any HTML or TEXT format.

How To Disable Microsoft Words Smart Quotes:

1. On the Tools menu, click AutoCorrect Options, then click the AutoFormat As You Type tab.

2. Under Replace as you type, select or clear the “Straight quotes” with “smart quotes” check box.

Alternatively, you can copy your entire MS Word document over to a non Microsoft text editor (EditPlus, UltraEdit, TextPad, etc) and do a simple search and replace. Search and replace the smart quotes into standard quotes, apostrophes, dashes and dots if applicable.

Caution For Authors Who Do HTML Code For Their Articles in MS Word:

Unless you have smart quotes disabled, it should be noted that smart quotes are not valid HTML code. Therefore, dont even consider using MS Word to do HTML code unless you have the smart quotes feature disabled.

Article Marketing Smart Quotes Conclusion

Smart quotes are best left for e-books, physical books in print, PDF documents and any non-HTML related document. If you want to increase the portability of your EzineArticles, do the smart thing and turn off Microsoft Words smart quotes or do a search/replace before you upload your next article to the web.

Friends Quotes And Sayings: 5 Tips For Pleasing Your Friends

Source by Alice M Shown

“Don’t walk in front of me; I may not follow. Don’t walk behind me; I may not lead. Just walk beside me and be my friend.”

– Albert Camus (a French author and philosopher)

A best friend is the most precious gift of God. You can share your secrets, thoughts, successes, failures, fears and hopes with your friend. A true friend is an asset that can make your life complete and impart meaning to it. In order to strengthen your friendship, you can make use of friends quotes and sayings, and send it to your friends through greetings, emails, personal messages, gifts and book notes. These quotations will make your friend understand how important place s/he occupies in your life.

How to Please Your Friends with Friends Quotes and Sayings

It is difficult to explain the term ‘friendship’ as it is an emotion that happens between two people with similar mindset and feelings. Here are a few ideas to let your friends realize their significance in your life by making use of friends quotes and sayings:

1. While sending a gift to your friend, leave a note inside it containing a beautiful friendship quote. It will bring an emotion of joy and warmth in your friend’s eyes when he will read it.

2. If you have asked a favor from your friend and he has helped you enthusiastically, what can be the better way to thank him for it than sending a thank you greeting containing a friendship quote?

3. If a friend is in bad health or in a low mood, you can lift their spirits by gifting a book on friendship quotations. This will help them realize how much you care about them and encourage them to recover fast.

4. Send emails to your friends containing friendship quotes. This is a good idea to keep in touch with even those whom you do not meet or talk on a regular basis.

5. Do you always wait for Christmas or New Year to send greeting cards and gifts to your friends? Try sending them a surprise gift with a friendship note in it and bring a smile to their face.

Quote and Commentary From Musashi’s Book of Five Rings

Source by Stephen F. Kaufman

“Denigrate the enemy constantly and with great spirit. Do not acknowledge the possibility that the enemy is stronger than you. Do not accept the possibility that the enemy is smarter than you are in any way whatsoever. If you are aware of the Way of the warrior, you are aware of the Way of the warrior. The Way of the warrior does not permit you to accept an inferior position to anything. You are either the best or you are not the best. If you are, then you will win; if you are not, then you will lose. There is nothing to argue about here. You must also remember your level of understanding. This falls into the area of knowing yourself as well as knowing the enemy by becoming the enemy. To become the enemy, see yourself as the enemy of your enemy. If you understand strategy, you will know how to beat the enemy. Think this over until it is clear in your mind.”

It is essential to understand what war is about. War is dependent upon individual perspective and personal cost in singular conflicts, but it is also dependent upon national perspective and national cost. They can be thought of as two different things when the specifics are considered, but they are the same. Without a fundamental idea of what conflict is about and, from a somewhat studied approach, the above quotation from my version of Five Rings has relevance and meaning based on the strategy of winning, which is the only reason to enter into a conflict, unless you are an idiot and do not consider winning for the benefit of all concerned.

By denigrating the enemy, you psychologically put them at a disadvantage, especially if they are not as heartily enthused about winning as you are. You may momentarily overwhelm an adversary even when you have real cause behind your actions, excepting personal self-aggrandizement and greed. Nonetheless, the conquered will generally attempt to rise up and foil all of your further attempts to subjugate them regardless of how you verbally address and define the issue to your own people. And, because that certainty exists, you must continue to insult and debase them to the entire surrounding populace. Here, too, unless you are thorough in your takeover, they will acquire support from places you may not find it productive to deal with at the time. Allies for the enemy will arise from dust if you do not continue your barrage of demeaning them and backing it up with action based on your intent; it must be done with sophistication.

When approaching a land for the taking of the resources, which is always the primary reason for war (forget idealistic platitudes, as they are false) and, again, regardless of how it is dressed and what words are being used to assuage detractors, you must commit yourself as a leader to your warriors to finalize any action so that it does not come back at you. If you do not approach and close in this manner, then you are setting yourself up for folly that will follow you for an eternity.

Becoming the enemy suggests that besides understanding your own reasons for conflict, you must also understand the ideals and psychology of the enemy in order to become a proper enemy and easily take the realm of choice. If you do not understand the enemy and the culture, you will find yourself at a loss to understand why the majority of your own people will not wish to comply with your bogus incursion. This is not taking into account those who would sell their mothers for a glass of wine in order to become your friend until they can overrun your best efforts from within your ranks. Never assume that your reasoning will prevail unless you are sincere in your desire to take the land of your chosen foe. Seeing yourself as the enemy of your enemy enables you to see their weaknesses, as well as their strengths, and to determine what will enable you to readily and easily overcome any resistance.

25 Insightful Quotes on Wisdom

Source by Declan O Flaherty

Wisdom is a deep understanding and realizing of people, things, events or situations, resulting in the ability to choose or act to consistently produce the optimum results with a minimum of time and energy. It is the ability to optimally (effectively and efficiently) apply perceptions and knowledge and so produce the desired results.

All great wisdom begins when we realize we don’t know as much as we think we do. Too many people believe they have it all worked out, and that they already know everything about the world and how it works. This is nothing more than a surface level of understanding and it is by far the biggest mistake people make time after time.

If I told you that you have a subconscious mind for example, no doubt you would reply by saying you already know this. But this is where the problem lies, we never get below the surface level of understanding because we never contemplate, probe, analyze and ask how this fact can, and does, have a major impact on how we perceive our environment. To know we have a subconscious mind is too simplistic, we need to delve a lot deeper to gain a clearer understanding to what that really means.

We can read a book once and understand it, but to read it again and again will give us a greater understanding because of the brains filtering process. We do not take in and consciously hold onto all the information at first glance. When you think you have it all worked out, you could not be more wrong. Always be open to new ways of seeing things, never think you have enough knowledge on any given subject because you will be closing the mind off to future learning. Always be willing to learn more than you already know and always keep an open mind.

Below I will list 25 of the best quotes on wisdom that I have come across over the years. I hope you like them and more importantly, I hope they resonate with you enough to get you thinking in the right way. Thinking you know something is nothing compared to “knowing” you know very little.

Here goes…

1)… “Help us to find God.”

“No one can help you there.”

“Why not?”

“For the same reason that no one can help the fish to find the ocean.” ~ Anthony De Mello.

2)… Do not go where the path may lead, go instead where there is no path and leave a trail ~ Ralph Waldo Emerson.

3)… What you are aware of you are in control of; what you are not aware of is in control of you ~ Anthony De Mello.

4)… Good nature is worth more than knowledge, more than money, more than honor, to the persons who possess it ~ Henry Beecher.

5)… He dares to be a fool, and that is the first step in the direction of wisdom ~ James Huneker.

6)… If you believe the doctors, nothing is wholesome; if you believe the theologians, nothing is innocent; if you believe the military, nothing is safe ~ Lord Salisbury.

7)… Ignorant men raise questions that wise men answered a thousand years ago ~ Johann Wolfgang von Goethe

8)… In seeking wisdom thou art wise; in imagining that thou hast attained it – thou art a fool ~ Lord Chesterfield

9)… Wisdom tends to grow in proportion to one’s awareness of one’s ignorance ~ Anthony De Mello.

10)… The greatest obstacle to discovery is not ignorance – it is the illusion of knowledge ~ Daniel J. Boorstin

11)… The only true wisdom is in knowing you know nothing ~ Socrates

12)… To be satisfied with a little, is the greatest wisdom; and he that increaseth his riches, increaseth his cares; but a contented mind is a hidden treasure, and trouble findeth it not ~ Akhenaton

13)… Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that ~ Martin Luther King, Jr

14)… It’s not that I’m so smart, it’s just that I stay with problems longer ~ Albert Einstein.

15)… Everything is based on mind, is led by mind, is fashioned by mind. If you speak and act with a polluted mind, suffering will follow you, as the wheels of the oxcart follow the footsteps of the ox. Everything is based on mind, is led by mind, is fashioned by mind. If you speak and act with a pure mind, happiness will follow you, as a shadow clings to a form ~ Buddha.

16)… To a disciple who was forever complaining about others the Master said, “If it is peace you want, seek to change yourself, not other people. It is easier to protect your feet with slippers than to carpet the whole of the earth.” ~ Anthony De Mello.

17)… A writer arrived at the monastery to write a book about the Master.

“People say you are a genius. Are you?” he asked.

“You might say so.” said the Master, none too modestly.

“And what makes one a genius?” “The ability to recognize.” “Recognize what?”

“The butterfly in a caterpillar: the eagle in an egg; the saint in a selfish human being.” ~ Anthony De Mello.

18)… I have come to believe that the whole world is an enigma, a harmless enigma that is made terrible by our own mad attempt to interpret it as though it had an underlying truth. ~ Umberto Eco

19)… We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery. ~ Samuel Smiles.

20)… Believe those who are seeking the truth; doubt those who find it ~ Andre Gide.

21)… The great teachings unanimously emphasize that all the peace, wisdom, and joy in the universe are already within us; we don’t have to gain, develop, or obtain them. We’re like a child standing in a beautiful park with his eyes shut tight. We don’t need to imagine trees, flowers, deer, birds, and sky; we merely need to open our eyes and realize what is already here, who we really are – as soon as we quit pretending we’re small or unholy ~ Bo Lazoff.

22)… Too bad that all the people who really know how to run the country are busy driving taxi cabs and cutting hair ~ George Burns.

23)… It is a thousand times better to have common sense without education than to have education without common sense ~ Robert G. Ingersoll.

24)… When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much the old man had learned in seven years ~ Mark Twain.

25)… “Tell me,” said the atheist, “Is there a God – really?”

Said the master, “If you want me to be perfectly honest with you, I will not answer.”

Later the disciples demanded to know why he had not answered.

“Because the question is unanswerable,” said the Master.

“So you are an atheist?”

“Certainly not. The atheist makes the mistake of denying that of which nothing may be said… and the theist makes the mistake of affirming it ~ Anthony De Mello.

Words are indeed powerful tools and I love nothing more than short insightful quotes, phrases and statements by some of the world’s great thinkers. Thank you for reading and feel free to add some of your favorites in the comment box below. If you liked this article then how about sharing this page with others.

Have a wonderful day, thanks again for stopping by.

Declan.

The Cryptographer by Tobias Hill: Romantic Thriller or Loser?

Source by Charlie Petersen

I decided to pick up The Cryptographer, because the cover looked interesting (how easily I am persuaded) and the quote by the Sunday Times “and ambiguous thriller”. I love math and cryptography was also an interesting topic, so it seemed like a winner. Well, the book started out slow, but you can read my complete Cryptographer Book Review below.

Plot:

The Cryptographer is set in the future, where money is replaced by code. When Anna Moore, an A2 inspector for the Inland Revenue, is asked to investigate John Law, she discovers that he has been siphoning off money.

John Law is the richest man in the world due to the fact that he invented Soft Gold, which is a code that replaces money. It doesn’t take long before she finds out what he has done, confronts him, he pays up and that is that! First 50 pages done and dusted. Now she continues to hound him. Why?

Later it is discovered that Law is worried that the code could be broken and just what it is. Surprise, surprise. Law goes into hiding. Anna eventually finds him and returns home. The story ends. I think?

Does this sound weird? Well, it was. This has to be one of the dullest books I have ever read. I literally had to force myself to finish this book. I kept wondering about the quote from the Sunday Times: ” A supremely elegant and ambiguous thriller”. I kept waiting for the “thriller”. Where was the elegant?

There was so much convoluted dialogue, that I hope that we do not actually start speaking like that in the near future. Impossible to follow any type of conversation. Was this suppose to be in code too? Is the reader expected to figure out the plot and dialogue using some sort of deciphering code?

I would not recommend this book to anyone. Well, actually that is probably not true. If you are laying in bed at night and sleep is not at hand, pick up this book, read a few pages and it will put you to sleep!

The romance between Anna and John is so unrealistic, that it boggles the mind. They have nothing in common. They barely speak to each other or interact that much throughout the book, but still it is a love story.

I read a quote in the Telegraph that said, “The plot lacks depth or plausibility.” I have to agree. This book is a waste of 264 pages of paper with little plot, no suspense, no surprises, no believable romance and not worth buying, borrowing or lending out.

Actually, the only reason I wrote this review is because I am more angry at myself for actually reading this book. I should have stopped after the first 10 pages. It just kept getting worse and worse. Didn’t seem possible, but it is. Please save yourself the aggravation and read anything else but The Cryptographer.

She is Now the World’s Leading Diplomat – A Book Review

Source by Lance Winslow

All too often the citizens of the United States get into a huff over politics. They refuse to read the books of politicians which don’t agree with them. They call their works “trash” without ever reading a single chapter. Personally, I cannot do that, I want to know what the opposition party has to say, I’d like to listen to their arguments, and I like to, or rather enjoy finding flaws in their logic.

Interestingly enough, often they make very good points. As a conservative, you might find it odd that I’d recommend that you read Hillary Rodham Clinton’s book; It Takes a Village. Nevertheless, I’m going to recommend that you read this book because she does bring up some very good points, and although most of them have probably crossed your mind, or you’ve heard the political argument, it’s best to hear it in her own words.

After all, this woman is now the top diplomat of the world. The full title of the book is;

“It Takes a Village – and Other Lessons Children Teach Us,” by Hilary Rodham Clinton

There were some things that I enjoyed in the book and a few quotes that I like to share with you, two things that caught my eye, and reminded me that in reality there is a baseline of knowledge, and common sense that we all share. The first quote was; “Kids do not come with instruction manuals,” which is absolutely true, and it’s not that we wish to take away parenting, or tell others how to raise their children, but it’s definitely something to think about along her lines of the debate and argument.

The next quote that I thought was pretty interesting was; “The best tool you can give a child is a shovel,” and I think you’ll enjoy that chapter. Even if you do not like Hillary Clinton politically, I’m going to hereby recommend that you read this book, and no, as a conservative I didn’t agree with all of it, but there were parts of it that were interesting. And it was a decent philosophical dialogue of a left-leaning politician. Please consider all this.

What Was Cute In Romance May Become Acute In Conflict

Source by Oliver JR Cooper

A number of years ago I read a few books by David Richo, and this is someone who really knows what he is talking about. Whether it is relationships or self-development in general, his books are packed full of insights.

When I read two of his books towards the end of 2013, I had recently gone through a painful break up. I was looking for answers and I came across plenty of things to think about – and apply – by reading these books.

​

A Few Quotes

This was a time when I read, ‘How To Be An Adult’, and, ‘How To Be An Adult In Relationships’. There were two things that he said that really stood out, so I saved them as two quotes on my phone.

The first was, “the commitment to work through problems as they arise is the only sign that we truly want full intimacy”, and the second one was, “what was cute in romance may become acute in conflict.” I think that while it is clear what the first one means, the second one is not as clear.

A Closer Look

When I think about this quote it makes me think about how a certain trait can be appealing at the beginning of a relationship, only to end up being a problem as time goes by. At the beginning it will be perceived in one way, and, as time goes by, it will be perceived in another.

Being high on oxytocin – along with focusing on other traits – can play a part in why something is not perceived as a problem early on. Each person can be caught up in how they feel and the idealised image they have created of the other, thereby making it difficult for them to think and to see the other person clearly.

This Will Pass

Once they start to settle down emotionally and are able to think and to see more clearly, their view of the other person is going to change. They will no longer be floating in the clouds; their feet will be back on the earth.

One person can come to believe that the other person has changed, even though they might be doing the very things that they did when they first got together. Taking all this into account, It is not hard to see why being in ‘love’ is seen as being tantamount to being high on drugs.

A Few Examples

So, when someone starts dating another person, they may appreciate how this person makes the big decisions, allowing them to sit back, so to speak. Or, they might admire how outgoing they are, and how they can easily start conversations with others.

However, as time goes by being around someone who makes the decisions can result in them feeling trapped and as though they are unable to express themselves. And being with someone who is so outgoing can result in them feeling ignored, jealous, and they may fear that their partner will cheat.

Final Thoughts

When something like this happens, it will be a good idea for one to step back and to see what is taking place. If they can do this is it will allow them to take responsibility for their own baggage and this will minimize the amount of conflict that arises.

A lot of the issues with have in our present day relationships go back to what took place during our early years. This is something that David Richo talks about in his book, ‘When The Past Is Present.’

Sun Tzu Quotes From the Art of War

Source by Cain Marko

Many people might say that none of the things that were true in the 6th century BC can be applicable to today’s world. This seems quite hilarious for all those who have read the Art of War written by the Chinese military general Sun Tzu. His book contains the oldest most comprehensive text on war strategy. However, the wisdom in it is universal. Today the Sun Tzu quotes have become extremely popular. You should also learn from ancient wisdom the lessons are invaluable.

If you look at the genuine Sun Tzu quotes you will see that they are actually applicable to every situation in life. The author wrote: “Opportunities multiply as they are seized.” This can really become your motto no matter what your occupation or social status is.

The above quotation might seem a bit vague to some, but there is a lot of truth behind it. The people who want to find more straightforward answers can learn from another quotation in the Art of War: “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles.” This is an invaluable lesson that is not taught in school. Sun Tzu continues his thoughts on the essence of knowledge for any strategy: “The more you read and learn, the less your adversary will know.”

Perhaps one of the most valuable quotes is: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Again this is not straightforward, but if you think about it you can use this wisdom in every life situation.

You should learn from all these and the other famous Sun Tzu quotes, but you should not forget his most famous one: “In peace prepare for war, in war prepare for peace.” Indeed, we lead battles every day and we have to prepare for them all the time.